Excerpt:
I needed to be able to make a commitment to the guild that the
double-standard would no longer be tolerated: if you were a shitty
player and incapable (or uninterested) in improving, you’d be gone.
But without becoming a hardcore, fixed 25-man group, I had to employ
another tactic to enforce that accountability. That tactic was
constant, aggressively recruiting.
Full blog post: